SEO (Search Engine Optimization) is used by companies to make it easier for their articles to be searched, crawled and indexed by search engines such as Google, Bing, and DuckDuckGo. But what exactly is SEO? Well, you found the perfect article to find out just what seo malaysia really is. If you’ve ever wondered what SEO is or just wanted to know what it means, or if you really need to know it because you will be involved in SEO, then look no further than this article to help you answer the question of “what is SEO?”.
What Does SEO Mean?
So first of all, what is SEO and what does it mean? The term “search engine optimization” refers to the process of optimising a website for search engines. It’s the tradition of using non-paid (also known as “organic”) search engine returns to increase the volume and quantity of website traffic as well as brand visibility.
Despite the acronym, SEO is about people almost as much as it is about search engines. It’s all about figuring out what people are looking for on the internet, what solutions they’re looking for, what vocabulary they’re using, and what kind of content they want to consume. Knowing the answers to these questions will help you interact with users who are looking for the ideas you have on the internet. If understanding the audience’s meaning is one side of the SEO coin, the other is presenting it in a manner that search engine crawlers can identify and appreciate. Expect to learn how to do both in this guide.
What Are Search Engines?
Now that we know about SEO and what it is, what are search engines then? Search engines are answering machines. They sift through billions of pieces of material and weigh thousands of variables to see which ones are most likely to answer your question. All of this is accomplished by search engines finding and cataloguing all available content on the Internet (web pages, PDFs, photographs, videos, and so on) by a method known as “crawling and indexing,” and then rating it based on how well it fits the demand. Up next, we’ll go into creeping, indexing, and rating in greater depth.
One important aspect of SEO are the search results and organic search results. Organic search results are those that are earned by successful SEO rather than those that are purchased (i.e. not advertising). This used to be easy to find since the advertisements were explicitly labelled as such, and the remaining results were usually identified below them as “10 blue ties.” Still, seeing how quest has evolved, how do we now identify organic results?
Today’s search engine results pages (also known as “SERPs”) are jam-packed with more ads and dynamic organic results formats (referred to as “SERP features”) than ever before. Featured snippets (or address boxes), People Often Ask boxes, picture carousels, and other SERP features are examples. New SERP features continue to appear, mainly as a result of what users are looking for.
If you check for “Denver weather,” for example, you’ll see a weather forecast for Denver directly in the SERP rather than a connection to a location that may have that forecast. In addition, if you check for “pizza Denver,” you’ll get a “local pack” of Denver pizza joints. Isn’t that convenient? It’s important to note that search engines rely on ads to make money. Their aim is to help answer searchers’ questions (within SERPs), keep them coming back, and keep them on the SERPs for longer. Any Google SERP features are organic and can be inspired by SEO. Featured snippets (an organic outcome that shows an answer inside a box) and related questions are examples (a.k.a. “People Also Ask” boxes).
It’s worth noting that, despite the fact that they aren’t paying advertisements, certain other search functions aren’t typically inspired by SEO. Data from proprietary data bases such as Wikipedia, WebMD, and IMDb is often included in these features.
Why Is SEO Important?
So now that we know what SEO and organic search results are, why is SEO important? Though paying ads, social media, and other online channels can help push traffic to websites, search engines account for the vast majority of online traffic. Organic search results take up more digital real estate, look more trustworthy to savvy searchers, and get a lot more views than sponsored ads. Just 2.8 percent of people in the United States click on paying ads, for example. SEO is also one of the few online marketing platforms that, when done right, will pay off in the long run.
Your traffic will snowball over time if you have quality content that deserves to rank with the right keywords, while advertising requires ongoing funding to deliver traffic to your site. While search engines are becoming more intelligent, they still need our assistance. Optimizing the site would assist search engines in receiving more information, allowing the pages to be correctly indexed and viewed within search results.
Now, you might be thinking, should I hire an SEO consultant, professional or agency to help me with SEO? You may do some simple SEO yourself, depending on your bandwidth, ability to learn, and the difficulty of your website(s). Alternatively, you can find that you want the assistance of a professional. It’s fine either way!
If you do decide to seek professional assistance, keep in mind that while many companies and contractors claim to provide SEO services, the quality of these services will vary greatly. Knowing how to pick a right SEO company will save you a lot of time and resources, as using the wrong SEO methods will do more damage than good on your website.
In conclusion, SEO is an important aspect to consider if you want more people to potentially find your article as a search result from their preferred search engine. By practising SEO, you will find that your articles will have more traffic flowing into them than without using SEO. This is because your article would have been more optimized for search engines to search, crawl, and index them easier. For more articles like this one, click here.