How do you plan to optimize your website for keywords? After the construction of the website, it is inseparable from the optimization of the website, SEO optimization is a useful way to achieve outstanding rankings, then, what is the optimization plan of the enterprise website? And how to do it?
The positioning includes the positioning of the user population, the positioning of the way of implementation, the positioning of differentiation, and the positioning of the style of the website and so on. The most important thing is the positioning of the user group and the positioning of differentiation, if these two positions are correct then the product is basically equal to half of the success.
2. Understanding peers
The first thing you need to do is to know your peers, we are planning a very important step in the website, the so-called know yourself and know your enemy so that you can not lose a hundred battles. This must be justified, understand the peer is mainly to understand the physical structure of his website, URL structure, the layout of the keywords, the existing inclusion, ranking and so on.
3. confirm the keywords
According to the positioning and understanding of peers, you can basically confirm the keywords. The confirmation of keywords is crucial. The keyword is the centre of the whole website keyword system, can not afford to make a mistake. The general focus on the word is also the most difficult flow of the largest keywords. The actual fact is that you will be able to get a lot of people to visit your website, but it’s important to know how many people will be able to buy and come back next time. This is what is more important.
4. keyword analysis and long-tail keyword broadening
This is relatively simple, take the time to broaden the keywords, encounter the more difficult words alone out of the study (study whether to do a separate column for design).
5. website manufacturing
The website SEO staff needs to draw out the architecture and sketch of the website, so that the artwork, front-end, back-end to achieve. The author will generally use PR drawing, more convenient. The need to pay attention to the technical staff is often not to pay attention to SEO and other aspects of the problem, they only care to achieve the function, if there is a need to pay special attention to the time, the need to technical staff to mark as well as communication. In this aspect of the website, it is recommended that you pick the H5 echo site construction because the H5 echo site can intelligently adapt to all terminal devices, the later processing is also more convenient, to synchronize the update of multiple stations, like the H5 self-service system to build the site box, also comes with SEO optimization function, greatly improving the SEO optimization ranking of the enterprise website.
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